Design Week Portland Seminar: Designing For A Craft Beer Brand

Posted on March 24, 2017

When: 04/26| 4-6pm

Where: The Redd /// Design Week Portland Headquarters /// Portland, OR

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Grab a pint and join us for a discussion around what goes into creating a successful craft beer brand. From developing a brand story, brand values, brand positioning to various ways you can implement design for a beer brand. Featuring designers and marketers behind Hopworks Urban Brewery, Widmer Brothers, and Wolves & People Farmhouse Brewery, the event is at The Redd, Design Week Portland headquarters. on Wednesday, April 26 at 4pm.

Portland has some great beer and some great beer brands. What are these breweries and designers doing to create unique and effective branding? With so much competition in the craft beer market, it’s very important that your beer brand is unique. As part of the featured headquarter events for Design Week Portland, this in-depth look behind local beer brands will be presented and discussed.

If you plan to attend and would like to ask a question to the panelists, please fill out the questionnaire in advance.

Love beer? Love design, branding, or marketing? Join us, the event is free! Register here so we know how many people to expect.

PARTICIPANTS

CRAFT BREW CREATIVE

Ryan Wheaton – Freelance Designer, Brand & Design Instructor for Oregon State University’s Craft Brewery Startup Workshop

Hopworks Urban Brewery

Eric Steen – Marketing Manager, Hopworks Urban Brewery

Josh Kenyon – Co-Founder & Creative Director at Jolby & Friends.

Widmer Brothers Brewing

Brady Walen – Senior Director of Brand Marketing, Local Craft Brands

Wolves & People Farmhouse Brewery

Jason Sturgill – Artist, Illustrator & Designer

Event Details:

Wednesday, April 26th – 4-6pm

The Redd (2017 Design Week Portland Headquarters)

831 SE Salmon St., Portland, Oregon 97214

This is a free event!